Policy on Privacy
This Privacy Policy outlines the privacy practices of the following entities collectively referred to as ‘we,’ ‘us,’ ‘our’: Equitas Assets. This Policy is applicable to individuals who interact with us, including but not limited to our website visitors, business contacts, investors, farmers, landowners, brokers, and agents.
Information of a personal nature that we gather
Data furnished by you:
1. Contact Details: This includes your first and last name, email address, mailing address, and phone number.
2. Account Details: This encompasses your date of birth, Social Security number (or other government-issued verification number(s)), and citizenship status.
3. Investment Documentation: For accreditation purposes, we work with third-party service providers, who processes accreditation documents.
4. Financial Information: To facilitate transactions using your Equitas Assets wallet and our services, we may require your bank account information when you make payments through our platform. You can connect your financial accounts to our services through our third-party service providers. Please see the “Payment processors” section below for information on how these third-party payment processors handle your personal information.
5. Payment and Transaction Information: To complete transactions, we collect your name, payment card information, and billing details. This information is processed by our payment service provider, Stripe. We do not have access to payment card numbers. Additional details on how our third-party payment processors handle your personal information can be found in the “Payment processors” section below.
6. Feedback and Correspondence: This pertains to information you provide when you contact us with questions, feedback, product reviews, or any other form of online correspondence.
7. Usage Information: We gather data on how you utilize our services and interact with us. This includes information related to any content you upload to our platform or submit to us, as well as data collected when you engage with the interactive features of our services.
8. Marketing Preferences: Your preferences regarding the receipt of communications about our activities, events, publications, and details about your engagement with our communications.
9. Other Information: We may collect additional information not explicitly listed here, but such data will be handled in accordance with this Privacy Policy or as disclosed at the time of collection.
Data acquired from external sources:
1.Social Media Data: We maintain pages on various social media platforms, including but not limited to Facebook, LinkedIn, Instagram, and other third-party platforms. When you visit or engage with our pages on these platforms, the privacy policy of the respective platform provider governs your interactions and the collection, usage, and processing of your personal information. You, or the platforms themselves, may provide us with information through these platforms, and we will handle such information in accordance with this Privacy Policy.
2.Third-Party Login Details: When you link, connect, or log in to our services using a third-party service (e.g., Google, Facebook, or LinkedIn), you authorize the service to transmit information to us, such as your registration data, friend list, and profile information, in accordance with the service’s controls or your privacy settings on that service.
3.Other Data Sources: We may acquire your personal information from other third-party sources, including marketing partners, data providers, and publicly accessible sources such as governmental records.
Automated Data Collection
We, along with our service providers, may automatically record information related to you, your computer or mobile device, and your ongoing interactions with our services, communications, and other online platforms. This data may encompass:
1. Device Information: This includes details such as your computer’s or mobile device’s operating system, manufacturer, model, browser type, screen specifications, RAM and disk capacity, CPU usage, device classification (e.g., phone or tablet), IP address, unique identifiers (including those for advertising purposes), language preferences, mobile service provider, radio/network details (e.g., WiFi, LTE, 4G), and general location information like city, state, or geographic region.
2. Online Activity Records: This category covers information such as the web pages or screens you’ve accessed, the duration of time spent on specific pages or screens, your browsing history, navigation paths within our online interfaces, details about your interactions with individual pages or screens, timestamps indicating when you accessed content, the length of your access sessions, and whether you’ve opened our marketing emails or engaged with links embedded in them.
We employ the following tools for automated data collection:
1. Cookies: These are text files that websites save on a visitor’s device to uniquely identify the visitor’s browser or store information and settings in the browser. Cookies assist in efficient page navigation, remembering preferences, enabling functionality, analyzing user activity and behavior patterns, and facilitating online advertising.
2. Local Storage Technologies (e.g., HTML5): These provide functionality similar to cookies but can store larger volumes of data, including on your device beyond the browser, often in association with specific applications.
3. Web Beacons (also known as pixel tags or clear GIFs): These are utilized to confirm webpage or email access, opening, or the viewing and clicking of specific content.
How we utilize your personal information:
1. Deliver, operate, upkeep, secure, and enhance our services.
2. Complete payments and transactions.
3. Supply information regarding our services.
4. Engage in communication with you regarding our services, which includes sending you announcements, updates, security notifications, support, and administrative messages.
5. Comprehend your requirements and interests, and tailor your interaction with our services and our communications.
6. Address your inquiries, concerns, and feedback.
For marketing and promotional purposes:
We and our advertising partners may gather and utilize your personal data for marketing and promotional objectives, which may encompass:
1. Email: On occasion, we or our advertising partners may send you direct marketing emails, in compliance with applicable laws. These emails may include notifications about special promotions, offers, and events. If you wish to cease receiving our marketing emails, please refer to the “Opt out of marketing communications” section below.
2. Text Messages: We may send you text messages to inform you about upcoming investment opportunities and other alerts as requested by you. For further information on our do-not-call policy or instructions on opting out, please consult the “Opt out of marketing communications” section below. Please note that your mobile carrier may impose standard SMS and per-minute charges.
3. Interest-Based Advertising: We collaborate with advertising partners, including third-party advertising firms and social media companies, to present advertisements across the internet. These entities may employ cookies and similar technologies to collect data regarding your interactions (including the information detailed in the “Automatic data collection” section above) across our Services, our communications, and other online services. They then utilize this data to display online advertisements that align with your interests, a practice referred to as interest-based advertising. We may also share user information with these entities to facilitate interest-based advertising to those with similar profiles on different online platforms. For more details on restricting interest-based advertising, please refer to the “Online tracking opt-out” section below.
